I defined the motion language for Unilever Food Solutions and executed the project from end to end, including editing, sound mixing, and color grading. A 1:07 master film anchors the campaign, supported by 5 recipe specific shorts designed to maximize social reach.

I defined the motion language for Unilever Food Solutions and executed the project from end to end, including editing, sound mixing, and color grading. A 1:07 master film anchors the campaign, supported by 5 recipe specific shorts designed to maximize social reach.

Project
Snapshot

Role

Art Direction · Edit · 2D Animation · Sound Mix · Color Grade (Executed)

Timeline

2024 · ~6 weeks · agile reviews

Deliverables

1× master (1:07), 5× cutdowns (0:30/0:15), key visuals

Mastering

4K/30 · 16:9 · 9:16 · captions-ready

Visual Style & Tone

The edit has an energetic rhythm and cinematic color with great contrast. I kept the kitchen ambiance natural and realistic textures to give an immersive feel.

16:9 Video with Border Radius

Main video for Unilever Food Solutions

Vimeo Video with Border Radius

Vertical version of the main video for Unilever Food Solutions

Spicy-Katsu-Burger_el_
Spicy-Katsu-Burger_0000_burger

Narrative Structure

The master film captures both the essence of trending recipes and the chefs’ natural interactions. In the cutdowns, the preparation process, with the retention of candid moments as support for the overarching story.

16:9 Video with Border Radius
16:9 Video with Border Radius
16:9 Video with Border Radius
16:9 Video with Border Radius
16:9 Video with Border Radius

Short videos about trendy food recipes for Unilever Food Solutions

Color & Brand

Color grading emphasized rich, appealing tones to heighten food appeal. I subtly integrated Unilever’s signature orange into the grade to reinforce brand consistency without overpowering the narrative.

A sample of comparison of the original videos and the colour-corrected version.

Sound

For maximum immersion, I retained the kitchen ambiance as true as captured on set. Delicate mixing was applied where necessary to make sure dialogue cut through clear and crisp against the background texture.

Sound

For maximum immersion, I retained the kitchen ambiance as true as captured on set. Delicate mixing was applied where necessary to make sure dialogue cut through clear and crisp against the background texture.

Delivery & Specs

Delivered in 4K/30 fps (~42 Mbps), fully optimized for YouTube publishing. The project was executed in close collaboration with the client from concept to final delivery.

Korean-Chicken-Waffle_0001_drop
Korean-Chicken-Waffle_0000_waffle