I defined the motion language for Unilever Food Solutions and executed the project from end to end, including editing, sound mixing, and color grading. A 1:07 master film anchors the campaign, supported by 5 recipe specific shorts designed to maximize social reach.
I defined the motion language for Unilever Food Solutions and executed the project from end to end, including editing, sound mixing, and color grading. A 1:07 master film anchors the campaign, supported by 5 recipe specific shorts designed to maximize social reach.
Project Snapshot
Role
Art Direction · Edit · 2D Animation · Sound Mix · Color Grade (Executed)
Timeline
2024 · ~6 weeks · agile reviews
Deliverables
1× master (1:07), 5× cutdowns (0:30/0:15), key visuals
Mastering
4K/30 · 16:9 · 9:16 · captions-ready
Visual Style & Tone
The edit has an energetic rhythm and cinematic color with great contrast. I kept the kitchen ambiance natural and realistic textures to give an immersive feel.
Main video for Unilever Food Solutions
Vertical version of the main video for Unilever Food Solutions
Narrative Structure
The master film captures both the essence of trending recipes and the chefs’ natural interactions. In the cutdowns, the preparation process, with the retention of candid moments as support for the overarching story.
Short videos about trendy food recipes for Unilever Food Solutions
Color & Brand
Color grading emphasized rich, appealing tones to heighten food appeal. I subtly integrated Unilever’s signature orange into the grade to reinforce brand consistency without overpowering the narrative.
Original audio
Restorated version
Sound
For maximum immersion, I retained the kitchen ambiance as true as captured on set. Delicate mixing was applied where necessary to make sure dialogue cut through clear and crisp against the background texture.
Sound
For maximum immersion, I retained the kitchen ambiance as true as captured on set. Delicate mixing was applied where necessary to make sure dialogue cut through clear and crisp against the background texture.
Original audio
Restorated version
Delivery & Specs
Delivered in 4K/30 fps (~42 Mbps), fully optimized for YouTube publishing. The project was executed in close collaboration with the client from concept to final delivery.










