Unilever Food Solutions needed a consistent motion language to unify its video content across platforms while preserving authentic kitchen environments. I defined the motion language and executed the project end to end, including editing, sound mixing, and color grading, anchored by a one minute master film and five recipe-specific shorts.
Unilever Food Solutions needed a consistent motion language to unify its video content across platforms while preserving authentic kitchen environments. I defined the motion language and executed the project end to end, including editing, sound mixing, and color grading, anchored by a one minute master film and five recipe specific shorts.
Project Snapshot
Visual Style & Tone
The visual language was built around a balance of cinematic energy and grounded realism, reflecting the professional kitchen environment without over-stylizing it. Camera movement, pacing, and framing were carefully controlled to enhance appetite appeal while keeping the focus on the food and the cooking process. This ensured a visually engaging experience that still felt true to the brand.
Main video for Unilever Food Solutions
Vertical version of the main video for Unilever Food Solutions
Working composition of Future Menus 2025 in Adobe After Effects
Narrative Structure
The narrative was structured to work seamlessly across both long-form and short-form formats, maintaining clarity while adapting to social-first viewing habits. Each sequence was designed to highlight real kitchen moments, allowing the storytelling to feel authentic rather than staged. This approach ensured that the core message remained intact, even when translated into shorter cutdowns for digital platforms.
Short videos about trendy food recipes for Unilever Food Solutions
Color & Brand
Color decisions were guided by Unilever Food Solutions brand palette, ensuring
consistency across all deliverables while allowing enough flexibility for different recipes and environments. Contrast and saturation were adjusted to support clarity on small screens without compromising the overall brand feel. This approach helped reinforce brand recognition across platforms.
A sample of comparison of the original videos and the colour-corrected version.
Original audio
Restorated version
Sound
Sound design played a key role in maintaining rhythm and emotional flow across multiple formats. Natural kitchen sounds were combined with music elements to enhance realism while supporting pacing and transitions. The mix was optimized to remain effective on mobile devices, where most of the content was consumed.
Sound
Sound design played a key role in maintaining rhythm and emotional flow across multiple formats. Natural kitchen sounds were combined with music elements to enhance realism while supporting pacing and transitions. The mix was optimized to remain effective on mobile devices, where most of the content was consumed.
Original audio
Restorated version
Delivery & Specs
Delivered in 4K/30 fps (~42 Mbps), fully optimized for YouTube publishing. The project was executed in close collaboration with the client from concept to final delivery.
