I worked on the social media pages of Therabody to be opened in Turkey and the creation of a new design language for the Turkish market.
My Responsibilities
- Creating a new design language without breaking too far from Therabody Global
- Taking care to have a modern, stylish and corporate appearance
A 6-post series describing the brand designed for the Instagram page.
DESIGN
The design was inspired by the wave form created on the body by Theragun, one of Therabody’s products. The soft, abstract gradient created from close tones emphasized the relaxation, soothing and healing properties of Therabody products.
Inspiration and use of wave design
Gradients and wave design appearance on a per-product basis
The colors used in the designs were parallel to Therabody’s Global brand identity. The brand’s corporate font, TTNorms, was used in the same font style and the highlighted parts in the titles were indicated with a gradient. This design language was not limited to social media and was also used in print works.
Product based visual designs
Magazine Advertisement
Advertising Work