As part of Therabody’s expansion into the Turkish market, I took the lead in establishing the brand’s localized social media presence from the ground up. This included developing a culturally attuned visual identity and content strategy that aligned with the brand’s global image while resonating deeply with Turkish audiences. By blending insight-driven design with local sensibilities, I created a design language that not only introduced Therabody to a new demographic but also laid the foundation for long-term brand affinity and engagement across digital platforms.
My Responsibilities
- Creating a new design language without breaking too far from Therabody Global
- Taking care to have a modern, stylish and corporate appearance
A 6-post series describing the brand designed for the Instagram page.
DESIGN
The visual concept was inspired by the unique wave-like motion generated on the body by Theragun, one of Therabody’s flagship products. This organic form served as the foundation for a fluid, dynamic design system. To capture the essence of relaxation and therapeutic relief, I employed soft, abstract gradients built from closely related hues, evoking a sense of calm, warmth, and healing. The resulting visuals not only reflected the product’s physical effect but also translated its emotional impact into a cohesive and memorable brand expression.
Inspiration and use of wave design
Gradients and wave design appearance on a per-product basis
The color palette used throughout the designs was carefully aligned with Therabody’s global brand identity, ensuring visual consistency across all platforms. The brand’s corporate typeface, TT Norms, was utilized in its original form to maintain typographic integrity, while key phrases within titles were subtly highlighted using gradients—adding both emphasis and a sense of flow. This cohesive design system extended beyond digital platforms, carrying over into printed materials to create a unified and recognizable brand experience at every touchpoint.
Product based visual designs
Magazine Advertisement
Advertising Work