Petista is a canceled pet cafe corporate identity project. While the project was continuing, I designed a logo and promotional visual. The remaining parts were designed after the project’s cancellation
My Responsibilities
- Creating corporate identity
- Design of cafe-specific products (cups, bags, etc.)
- Template design and content for social media
Branding
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The logo depicts a barista serving hot coffee as a smiling dog. In the alternative designs that have been tried, a cup with the cat and dog head coming out of the cup and cute facial expressions and a coffee mug with paw prints were designed.
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I paid attention that the color tone in the main color should be an eye-pleasing tone that reminds me of brown.
The name Petista was created by blending the words pet and barista. “Century Gothic” font is used in the logo.
Designs Made for Brand
Signage, and samples of coffee cups
Paper bag design
Sample social media template