Özagro Frego marks a new chapter in agricultural solutions. Launched in October 2023, we created a lasting and versatile identity that conveys trust and innovation, adaptable from everywhere.
Özagro Frego marks a new chapter in agricultural solutions. Launched in October 2023, we created a lasting and versatile identity that conveys trust and innovation, adaptable from everywhere.
Project Snapshot
Design Concept:
The visual story is based on authenticity. The central farmhouse icon is not a generic stock image but a stylized version of Özagro Frego’s actual guest house in Tekirdağ. This detail links the brand identity to its physical roots, fostering a personal connection between the company and its heritage.
The logo of Özagro Frego
Alternative logo designs
Used font for Logotype
App Icon Version
Symbolism & Semiotics
I crafted the logo to serve as a visual metaphor for the agricultural cycle
Color Strategy
Instead of the usual “eco-green” clichés, I chose deep Dark Brown as the primary brand color. This choice represents the soil itself, the foundation of agriculture. It highlights the brand’s reliable nature and emphasizes the organic source of its products.
Sample vehicle wrap
Business card sample
Hat and t-shirt samples