I contributed to the localization of Kaspersky’s social media presence in Türkiye by adapting its global visual and communication standards to suit local cultural and market dynamics. My role involved creating a cohesive design language that remained faithful to Kaspersky’s international brand identity while also aligning with the preferences, digital habits, and visual expectations of the Turkish audience. This process required balancing brand consistency with cultural relevance—ensuring that each design felt both globally aligned and locally resonant.
My Responsibilities
- Recreate social media design language for Kaspersky Türkiye
- Producing localized creative content suitable for Kaspersky
Kaspersky Türkiye social media examples
DESIGN
The new design system, built upon Kaspersky’s global brand identity, was structured into four distinct content categories to ensure visual consistency and functional clarity across all types of communication. Two separate visual styles were developed for corporate posts—both maintaining a professional tone while allowing for flexibility in content presentation. For daily posts, a modern, clean layout combining lifestyle photography with dynamic background designs was created to enhance relatability and engagement. A dedicated template was established for special day celebrations to maintain brand presence in cultural moments, and a unique, scroll-friendly format was crafted specifically for multi-slide content.
All templates consistently incorporated Kaspersky’s core brand elements: the corporate color palette, the official typeface, the signature hexagonal motif, and the recognizable brand mascot, Midori. These visual anchors not only strengthened brand recognition but also created a unified design system adaptable across platforms and campaign types.
Main elements of Kaspersky
Daily posts for Kaspersky Türkiye
Formal posts for Kaspersky Türkiye
Special day posts for Kaspersky Türkiye
Product bases posts for Kaspersky Türkiye
Sliding info posts for Kaspersky Türkiye
In localization efforts, both local and global memes were incorporated into the brand identity to create funny content that would appeal to followers.
Main elements of Kaspersky
Some funny content examples for Kaspersky Türkiye
There were two different styles of video content. The first was content that would create interaction with followers with funnier memes. The second was short videos designed to support the main topic.
Some video samples
A video designed for Kaspersky Türkiye regarding “Deep Fake”, which was later shared on Kaspersky’s global accounts.
Advertising Work