I executed the visual localization of Kaspersky's social media presence in Türkiye by connecting the global brand standards with the dynamics of the local market. The main goal was to develop a design language that would organically feel native in the Turkish digital landscape, while strictly following the international identity guidelines of Kaspersky.
I executed the visual localization of Kaspersky's social media presence in Türkiye by connecting the global brand standards with the dynamics of the local market. The main goal was to develop a design language that would organically feel native in the Turkish digital landscape, while strictly following the international identity guidelines of Kaspersky.
Project Snapshot
The Design System: The Four Pillars
To maintain visual consistency across such diverse content types, I organized the new design language into four clear categories.
Kaspersky Türkiye social media examples
Brand Consistency & Assets
Anchored by Kaspersky’s core elements, the signature hexagonal motif, a specific corporate color palette, and Midori, the brand mascot, these assets served as visual connectors that would ensure, whether technical or humorous, a post was instantly recognizable as Kaspersky.
Main elements of Kaspersky
Engagement Content
I incorporated both global and local memes into the brand identity, creating “edutainment” content that humanizes the brand and spikes interaction.
Some examples for Kaspersky Türkiye
Motion Design
Video content was divided into two strands: high-energy, meme-based motion graphics for engagement and short, sharp animations to support key security topics.
Some video samples
A video designed for Kaspersky Türkiye regarding “Deep Fake”, which was later shared on Kaspersky’s global accounts.